If you think that superhero comic drawings are casual and random, then you are wrong. This is because there is careful thought and consideration behind all the elements used in the design, from the images, fonts, to colors. These elements need to be used in a way that comic logos are made a perfect depiction of the characters personality. This article seeks to look at how fonts, colors and images can be used for a superhero brand mark.
Which fonts can you use?
To come up with a superhero logo, you need to come up with fonts that portray authority or strength. If you use straight fonts, you can be able to come up with such an image. Curvy fonts appear relaxed and informal whereas straight fonts portray ability and talent. Just like you choose the best resume for medical assistant or a resume for a home health aide when applying for such a job, you need to use the best font which is straight fonts with sharp edges to depict that your hero means business and that he is a hero to stay.
Images to use
Always let your characters personality shine through. For example, just take a look at Batman’s emblem. It is an outline of a bat on a yellow background. The silhouette portrays night, the time that he rises as a hero while the yellow color signifies the sun, which is the opposite of the night. When take a look at the Superman symbol, it also has a yellow, but here it signifies the sun, as superman needs the sun to reactivate his powers. The flash emblem has a bolt of lightning since his secret power is incredible agility and speed.
Does your character has the capability of reading minds? Well, then why don’t you choose to use diamond as a symbol to portray clarity and that nothing is hidden from him. Does he have great eyesight or can he fly, then why don’t you use a hawk and use an illustration or a shadow of the same in the brand mark?
Colors that you can use
Colors that are usually seen in superhero images are red and black. This is because red color signifies energy, anger, passion, violence, and aggression, all which are traits that most superheroes have. On the other hand, black color signifies influence and authority which your superhero can have due his super natural powers. Black also signifies secrecy and misery which are significant parts of a superhero’s life. Other colors that are popular are blue, yellow, and silver. This is because yellow symbolizes the sun and it is an eye-catching color while silver represents style and sophistication. Blue symbolizes dependability and people’s trust. The colors that you will never see in a comic hero logo are pink, lavender, and pink since they are usually associated with femininity and womanliness.
Evidently, the above three elements are crucial when it comes to superheroes comic drawing. In addition to that, as you design your superhero’s emblem, make sure that you take all the crucial aspects of his personality and create it into the form of a monogram for it to portray his true essence.